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Abandoned Business Social Network Profiles? The Real Cost To Your Company
Image by Ludwig Gatzke via Flickr Do you have social network profiles that you just can’t seem to keep up with? If so, I’ve got a little story to tell you. A recent client of mine, a small...
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H@x0R3D!
Sorry folks, about the crazy site redirection some of you got here recently. Looks like this site was hacked. I was able to take care of it pretty quickly, but this attack had some weird...
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How Mobile Location-Based Apps Will Change Your Business in 2010
A new report published by Jupiter Juniper Research forecasts a rapid growth trend for mobile location-based services, driving revenues to more than $12.7 billion by 2014. Image by waynesutton12 via...
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Managing Business Outcomes in Social Media
Today’s online marketers have more analytical tools than any generation before to track website usage. Amazingly enough, industry professionals, on the whole, lack knowledge of the buying process from...
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Analyzing Cusomer Sentiment in Social Networks
Working with companies over the past decade has revealed to me that in general, companies hate to analyze customer data. It’s hard, the metrics may be all wrong, translating the data is a lot of...
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Reconnecting in 2011!
I’ve been blogging for companies and myself since 2004. Lately, I’ve gotten involved in other awesome projects (that I know you’d really like to know more about) and I’ve really let this blog slide....
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Agile and Highest Business Value
I attended the 10 year celebration of the writing of the Agile manifesto. What struck me was that people are still talking only about the delivery of what they call “business value”…what’s missing is...
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Is Social Media A Sustainable Business Marketing Model?
It seems that among some people in the IT world, there’s a strong sentiment that social media is a fad. My commentary on this is at my business site. Read the rest of the article here. Share/Save
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Expectation Management — Social Media ROI
Cute video on the delusional expectations some CEOs have about social media ROI. In my 6 years of corporate and small business social media consulting, I’ve come to believe that the biggest problem...
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Business of Blogging Presentation Slides
I gave a presentation about blogging today to the David Eccles School of Business at the University of Utah. It’s a great group of students learning digital marketing. I geeked out at them, and told...
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